Italy’s high-end companies have a time-honoured elective affinity and a virtuous relationship with the country’s artistic and cultural heritage: they are inspired by it, they perpetuate it with products that have high levels of cultural content and they support it with targeted initiatives. Celebrating its first 25 years, with this book the Altagamma Foundation – which represents “Italy’s Cultural and Creative Industries” – is encapsulating the various projects with which its member companies continually reinforce their links with Italy’s cultural and artistic patrimony. Art collections, patronage, sponsorships, corporate museums and master craftsmanship: Italian Creativity and Culture offers a snapshot of the extraordinary collective contribution that the Altagamma members have made to the country’s cultural richness. Since 1992 the Altagamma Foundation has been bringing together Italy’s premiere cultural and creative industries, businesses that promote italian excellence, uniqueness and lifestyle in the world. Altagamma companies are global ambassadors of the Italian lifestyle that operate in the fields of fashion, design, jewellery, food, hospitality, automobiles, yachts and wellness. The Altagamma mission is to make Italy’s high-end cultural and creative industries more competitive, contributing to the country’s economic and social growth. From the time it was founded, the foundation has been promoting Italian Contemporary Essence. The “beautiful, high quality and…